Ron, this is Rob with Tweeds. I also own a publishing company Archangel Ink, and I’d like to help with your book.
There are a few things I see that I’d recommend to help it stand out better on Amazon.
Below are step-by-step actions I suggest (with screenshots) to extract more from your listing.
Step 1- Add simple stylization to your book description
Copy/paste this slightly modified description in the Amazon listing, or use this tool to generate code for easier reading
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<h4>Would you like to close more sales? <br></h4><p>Would you like a step-by-step blueprint to achieving greater success by closing more sales more easily? <br></p><p>Would you like insight into the dynamics of the closing process: what works, what doesn’t, and—perhaps most importantly—the “why” of it all?<br><br>Ron Earley is known across the internet as the “SALESGOD,” and with good reason: over the past nine years, Ron has generated more than $40,000,000 in closed sales. <br></p><p>His actionable techniques are applicable across the entire spectrum of sales: no matter what you sell or where or how, Ron will show you how to do what you do better. <br></p><p>You’ll learn how to:<br></p><ul><li><em>Gain profound insight into the closing process<br></em></li><li><em>Attain a leg up on your competition, and<br></em></li><li><em>Achieve dramatic results to your bottom line</em></li></ul><p>Ron has coached dozens of highly successful salespeople to follow in his footsteps, and now he shares his powerful closing strategies with you in his first book. <br></p><p><b>Read <em>CLOSER</em> today.</b><br></p>
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Why do we do this:
- – helps the description read easier (several short paragraphs rather than two weightier text blocks)
- – makes the book stand out at better and appear stronger “above the break” (where Amazon offers the “Read More” drop down)
- – bullet points engage readers and each line starts with action words
- – Bold/h4 setting emphasizes the strong opening pull, and the call to action at the end
Step 2- Create an Amazon Author Central Page
Go to https://author.amazon.com/
Click Join, login with your Amazon credentials and set up an Account (may need to verify via email)
Once set up, you’ll see a page like this:
Click Edit Profile
You’ll see a page like this:
Add your biography and profile image (such as these copied from your IG and from your book)
Known on the internet as the “SALESGOD,” Ron Earley is an American entrepreneur and psychology enthusiast who has used his sales expertise to accumulate over $40,000,000 in revenue in just the past nine years.
Ron cofounded Heavy Marketing, LLC in 2017, and since then, has been automating traffic for 6-, 7-, and 8-figure businesses ready to sale their companies up– way up. Heavy Marketing, LLC effectively fills a gap in the industry, connecting its marketing team to in-house sales teams, not only funneling vast amounts of traffic to its clients but coaching sales teams on how to successfully close the tsunami of new business. If your sales team isn’t large enough, Heavy Marketing, LLC will outsource its team to generate the revenue your company deserves.
In CLOSER, Ron shares his easy-to-implement closing strategies, powerful tools for all salespeople in every market., Real estate agents, car salespeople, small business owners of all shapes and sizes, big corporations– no matter what you sell or where you sell it, if your livelihood depends on sales, CLOSER will help you sell more.
More info at https://linktr.ee/salesgod
Next, click on Books on the upper menu
Click on “Add a Book”
Search your name or ISBN for CLOSER to claim it
Claim each edition that appears (print, Kindle, audio)
It may take a couple of days to populate, but once it does, you’ll have your listing linked to your profile, so people can click on your name and instead of going to an Amazon search page, your curated image, bio and any other associated media will appear. It will look like this:
Step 3- Optimize Keywords and Categories
I use a tool called Publisher Rocket to select the 7 keywords each for Kindle and Print editions that Amazon allows you.
You may be familiar with this already, but if not, the goal is Amazon search engine optimization. Ideally we want to find 7 great keywords that are both highly sought after and under-served, so that when a browser plugs them in, your book appears immediately.
Longer tail keywords can be more effective than shorter-tail keywords, as it allows for better positioning with comparatively less competition. But going too specific can limit reach, so you want to find a balance.
You or your team can experiment yourself with the software I linked above, but based on a bit of research, here are some keyword recommendations that have either low competition, high number of monthly searches and/or strong monthly average earnings
Kindle
- Sales acceleration formula
- Sales and selling
- Sales books best sellers
- Sales objections
- Sales truth
- Sales management simplified
- Sales development playbook
- Sales and marketing books
- Sales closing
- Sales coaching
- Sales leadership books
- Sales management that works
- Sales questions
- Sales ninja
Categories
Amazon allows you to select two categories from your KDP dashboard.
But their drop down menu doesn’t actually contain all of the categories you could have your book listed in.
Additionally, if you contact them via the Author Central Help page, you can request to to be listed in up to 10 categories.
These allow you greater discoverability.
When browsers scan through categories, they’re more likely to select a title at the top of its category, or at least on the first page.
By placing yourself in additional categories (some of which are smaller and more niche and thus require fewer sales to rank high), you become easier for customers to find and you demonstrate more credibility.
Browsers are more likely to click on your book organically (without requiring paid ads or knowing your book name or title to find you)
To update these, go to your Author Central page again
Click, HELP in the upper right menu
Click Contact Us
Select “Amazon Book Page” on the left hand menu, then “Update Amazon Categories”
You’ll see this contact form
You can request category updates for all editions form one form
Here’s the text I’d use (just fill in your current categories)
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ASIN B0B4FFHV8D, .com and all markets, Kindle
Categories to be added (list each category as a separate line item):
- Kindle Store > Kindle eBooks > Business & Investing > Entrepreneurship & Small Business > Home-Based > Sales & Selling
- Kindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Consumer Behavior
- Kindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Sales & Selling > Skills & Techniques
- Kindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Sales & Selling > Sales Presentations
- Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales
- Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Entrepreneurship & Small Business
- Kindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Sales & Selling
- Kindle Store > Kindle eBooks > Business & Investing > Entrepreneurship & Small Business > Home-Based > Sales & Selling
- Kindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Advertising
- Kindle Store > Kindle eBooks > Business & Money > Business Development & Entrepreneurship
Categories to be removed (list each category as a separate line item):
(whichever you’re currently listed as)
——
ISBN 979-8836785628, .com and all markets, Print Book
Categories to be added (list each category as a separate line item):
- Books > Business & Money > Marketing & Sales
- Books > Business & Money > Marketing & Sales > Advertising
- Books > Business & Money > Marketing & Sales > Consumer Behavior
- Books > Business & Money > Marketing & Sales > Marketing
- Books > Business & Money > Marketing & Sales > Sales & Selling
- Books > Business & Money > Marketing & Sales > Marketing > Research
- Books > Business & Money > Marketing & Sales > Marketing > Direct
- Books > Business & Money > Marketing & Sales > Public Relations
- Books > Business & Money > Small Business & Entrepreneurship > Home Based
- Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
Categories to be removed (list each category as a separate line item):
(whichever you’re currently listed as)
——-
ISBN 979-8836801212, .com and all markets, Print Book
Categories to be added (list each category as a separate line item):
- Books > Business & Money > Marketing & Sales
- Books > Business & Money > Marketing & Sales > Advertising
- Books > Business & Money > Marketing & Sales > Consumer Behavior
- Books > Business & Money > Marketing & Sales > Marketing
- Books > Business & Money > Marketing & Sales > Sales & Selling
- Books > Business & Money > Marketing & Sales > Marketing > Research
- Books > Business & Money > Marketing & Sales > Marketing > Direct
- Books > Business & Money > Marketing & Sales > Public Relations
- Books > Business & Money > Small Business & Entrepreneurship > Home Based
- Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
Categories to be removed (list each category as a separate line item):
(whichever you’re currently listed as)
CONCLUSION
Thanks for checking this out Ron- I’m enjoying your book and appreciate especially the systematic “why?”- based approach to sales.
Please take and make use of whatever makes sense for you, and let me know if any of this was helpful.
If not, all good- appreciate your time.
In either event, thanks for your work, and would love to earn your business on another Tweeds suit or few when you’re ready. ????